Joan Rivers is the new spokesperson for Shops at Don Mills at Don Mills Road and Lawrence Avenue in Toronto.
Each time I heard the ridiculous radio commercials promoting the local mall, I wondered what Shops at Don Mills was trying to say by using the comedian.
According to http://www.extremegroup.com/work/63, “If Joan Rivers thinks it’s fabulous, it must be.”
Does the average listener care what Joan Rivers has to say? Does the average person really believe because Joan Rivers thinks something is fabulous, it must be? Does the Extreme Group really believe because Joan Rivers thinks we should go to Shops at Don Mills at Lawrence, we will?
I find the commercials so stupid, I don’t want to set foot at the Shops at Don Mills. In fact, by using Joan Rivers as opposed to a Canadian celebrity, I don’t want to spend any of my money at Shops at Don Mills.
Note: No offence is meant to Joan Rivers. The photo has been taken from her website at http://www.joanrivers.com/
