Thursday, October 14, 2010

Why Joan Rivers?

Joan Rivers is the new spokesperson for Shops at Don Mills at Don Mills Road and Lawrence Avenue in Toronto.

Each time I heard the ridiculous radio commercials promoting the local mall, I wondered what Shops at Don Mills was trying to say by using the comedian.

According to, “If Joan Rivers thinks it’s fabulous, it must be.”

Does the average listener care what Joan Rivers has to say? Does the average person really believe because Joan Rivers thinks something is fabulous, it must be? Does the Extreme Group really believe because Joan Rivers thinks we should go to Shops at Don Mills at Lawrence, we will?

I find the commercials so stupid, I don’t want to set foot at the Shops at Don Mills. In fact, by using Joan Rivers as opposed to a Canadian celebrity, I don’t want to spend any of my money at Shops at Don Mills.

Note: No offence is meant to Joan Rivers. The photo has been taken from her website at


mangiabella said...

haha, your post cracked me up! (stopping by from SITS) I've always found Joan Rivers to be so over the top LOL - have a glorious day sweet bella

Katherine said...

Hilarious. That's how I feel about most celebrities. I'm not going to get Wranglers because Brett Farve wears them.

CoconutPalmDesigns said...

Interesting that they'd think Canadians are so overwhelmed by Joan Rivers that they'd just blindly follow along with anything she says. I wonder why they wouldn't choose a Canadian celeb as well.

And no offense to Joan Rivers either. I think she's funny but still, she's not Canadian.

Cheers :-)
- Rainforest Mommy

Anonymous said...

Hiring Joan Rivers as a spokesperson for The Shops at Don Mills is obviously an act of desperation on the part of management because nothing else has worked to attract customers.

Ma What's 4 dinner said...

She bugs me!

Lots of yummy love,
Alex aka Ma What's For Dinner

Lady Mama said...

It is kinda stupid. And would put me off shopping there too!

MommyToTwoBoys said...

She would actually have the opposite affect on me.

And that picture is So. Freakin. Scary. It could be one from a wax museum.

Anonymous said...

Interesting marketing! She's popular but does her style appeal to everyone?

Baby Making Mama said...

This is funny. I can't get past her photo... Wow, that woman!

You are funny!

Found ya from SITS! :D

PS: Happy Thanksgiving!!

Amy said...

I wonder when that picture was taken. She doesn't look that soft anymore.

Betty said...

I agree with you too.

Unfortunately, the "majority listening to the commercial" would run, not walk to the Mall because Joan Rivers said it.

That's why...... they paid her to do the commercial.

We, are not the average person.

Anonymous said...

That's funny - and love your perspective because I'm the marketing manager for a shopping center in Myrtle Beach! We will not use a celebrity in our commercials ever now :)